MEET LUCERO

 first generation immigrant that has become one of the most fierce advocates for diversity and inclusion 

across our Commonwealth

Originally from Mexico City, with experience in public service and corporate management, Lucero holds a variety of degrees across a number of disciplines: a Masters in Banking and Finance specializing on Risk Management for Financial Institutions, a Master in Business Administration, a Bachelors Degree in Political Science and also studied Economics at Instituto Tecnologico Autonomo de Mexico (ITAM). She is certified by University of San Diego in Strategic Planning and Project Management, and by University of Notre Dame Mendoza College of Business in Nonprofit Lobbying and Advocacy, as well in Media Relations and Communication Skills. She is also an Accredited Asset Management Specialist (AAMS®), designation awarded by the College for Financial Planning, and a Certified Special Needs Advisor (CSNA®). Lucero moved to the United States in 2011, when she began her career in Merrill Lynch as a Financial Advisor, and soon discovered that helping people around her is her true passion. She was awarded the coveted Bank of America Merrill Lynch Global Diversity and Inclusion Award due to her work with the Hispanic community, LGBTQ, and small, women-owned, minority owned businesses. Before rejoining the firm this year, she spearheaded international business in Morgan Stanley for South Eastern Virginia, where she acquired an extensive experience in global wealth and investment management as well as in investment banking. 

Lucero was appointed by Governor McAuliffe as a member of VLAB (Virginia Latino Advisory Board) where she served as Chair of Business for the State, helping with SBA, SWAM (Small, Women-Owned, Minority-Owned Businesses), commerce and trade. She also served as Vice President of DLOV (Democratic Latino Organization of Virginia), Board Member and Education Chair of HRHCC (Hampton Roads Hispanic Chamber of Commerce), and has represented the Hispanic Chamber of Commerce 5 years in a row at the USHCC Legislative Summit. She has lobbied in Capitol Hill for education and immigration reform, DACA, DAPA, and SB-1090, which would allow immigrant students to apply for in-state tuition; as well as for business and infrastructure both at a state and a federal level. Even though she has a very successful business and academic background, her biggest source of personal satisfaction comes from helping others, as evidenced by her being awarded the Presidents Volunteer Service Award by President Obama, the Latino Top 100, and the Latino Who is Who Award five years in a row, among many other recognitions. During the years that she served Governor McAuliffe, she worked side by side with Secretary of Administration Nancy Rodrigues and with Senator Tim Kaine on outreach programs for EVA and SWAM across the commonwealth as well as with the Hispanic Chambers of Commerce.

Lucero is a recreational Ironman triathlete and marathon runner, who uses most of her races as a means to help different causes and organizations: she has fundraised thousands of dollars for the American Cancer Society, Mayo Clinic, Leukemia & Lymphoma Society, CHKD, Komen Puget Sound, and Wounded Warriors, as well as different causes such as: supporting disabled veterans, finding a cure for breast cancer and AIDS, homelessness awareness, and rebuilding Puerto Rico after hurricane Maria. She gave the first educational seminar of AARP in Spanish, and was one of the organizers of the first Latino Summit in Hampton Roads. Lucero has also volunteered ringing the bell for the Salvation Army, teaching the youth of America with Junior Achievement, advocated for animal rights with PETA & SPCA, and helped rebuild the Boys and Girls Club of America. She has hosted multiple round tables between state representatives and Hispanic, women and small business owners, with the purpose of opening dialogue between them. As a Latino Leader of the State she has been interviewed by different media outlets such as the Washington Post, and has endorsed candidates in the Virginian Pilot and the Daily Press. Lucero is a big supporter of the  arts, especially the Virginia Opera, theater and ballet.

JOIN THE CAMPAIGN

Sign up now

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon
  • Grey Snapchat Icon

Copyright ©2018 Lucero Wiley For Senate

Paid for by Lucero For Senate